New Fashion Trends in China
The famous designers in China are setting some of the most unique and classy trends in the country. There are many who are getting inspired by various natural elements and stuffs to give China some of its latest fashions.
The famous designer Wang Yiyang gets inspired by their traditional food market and Tibetian plateau unlike many other designers seeking inspiration from the ramps of Paris and Milan.
Who is Wang Yiyang? – The people of China obviously know him but those who don’t; he is a very famous designer of the country and creates cloth for women fashion line called Zuczug. His collections are usually inspired by China’s tradition and even for the tech obsessed youngsters of the country.
Even the foreign brands in China are also a must in the designer boutiques and attract a lot of crowd to these shops.
Influence of Western Brands
Foreign luxury brands like Louis Vuitton and Salvatore Ferragamo have a huge influence on the fashion trends of the country because the quality of domestic brands is questionable. These brands have their outlets in every big city of the country and even making their way to the boutiques brands like Diane von Furstenberg and Alexander Wang, as well as in the boutiques of emerging Chinese designers like Uma Wang and Christine Lau. So these brands play a major role in deciding the latest fashion trends as all the wealthy citizens trusts these brands not only because of the stylish collection but also high quality of the clothes.
Wang’s Zuczug- This fashion lime is not only aimed at wealthy shoppers looking for the latest trends and the most stylish outfits available but also are meant to be comfortable and wearable! Popsicle orange riding pants of Zuczug are sold at like $185 in the major shopping districts of the city and its camel wool jumper dress at $315. But these clothes are still made for the comfort of the ladies. Wang has himself said in an interview that he does not design these clothes for the party people but for those working ladies who need to travel regularly.
Wang dreams of making Zuczug a global brand but more recently he wants to open up in some of the Asian countries.
The local rival brands of Zuczug is JBNY which also has around 600 stores in China selling woman outfits like riding pants, cotton knits, bell collared woolen sweaters in the same price range.
Many of the top voices in the fashion world have praised Wang for his job and now he also trains other young aspiring designers and he has even taught in many universities. In the upcoming years a lot can be expected from this brand and it will set many new trends in the future.