Reebok Introduces New Sneakers by Keith Haring
Posthumous team ups have been common in the music and art industry for decades. Swizz Beatz might never have worked in the studio with 2Pac Shakur due to their rise to prominence in varying eras, but he jumped at the opportunity to remix the best-selling single ‘Untouchable’ from the album ‘Pac’s Life’ almost ten years after the unexpected demise of the talented recording artist. Now, another top posthumous industry team up has come to light in recent times.
Reebok has reached out to the estate of the late artist, Keith Haring, in order to incorporate his signature funky style into the upcoming new Keith Haring X Reebok Classics capsule. The designs of the prolific artist will be applied to the now iconic silhouette of the Reebok Classic Leather along with many others. The new Reebok sneakers are reminiscent of Haring’s Freestyles and comparisons between the two have already begun on the World Wide Web.
From a designer point of view, the sneakers appear to be highly fun, embodying the colourful and rebellious streak of the eighties. They are most certainly a welcome change from the common as dirt wedge sneakers being worn by almost everybody at the moment in all sorts of more or less identical replicas of the primary Willows designed by Isabel Marant. The Keith Haring X Reebok leather mid strap lux will be made available in shops in two different yet highly attractive styles. Both the styles look great, especially the blue ones.
Reebok, the popular international shoe brand, aims to appeal to old fans of Keith Haring’s artwork as well as reach out to new target audiences with the help of this latest shocking collaboration from the company. The brand wants to educate an entirely new generation of consumers about Haring’s bold artwork. The Reebok Classic Leather will simply serve as the canvas for adopting the figures and prints most famously associated with Keith Haring over the upper. The shoes will most likely be released in Spring with colour choices limited to either white or blue. However, the most attractive part of the sneakers will definitely be the contrasting midsoles and liners which will help to add a dash of colour. The intricate details on the sneakers comprise of oversized figures of Keith Haring which will be made use of in the form of lace locks as well as across the top part.
The collaboration is expected to offer the same boost to Reebok that Jeremy Scoot provided Adidas Originals. The energy and pop appeal of Haring’s work can be witnessed in the embellished tongue theme along with the artist’s renowned stick figure man and dog characters. While the former will be applied to the white pairs, the blue ones will get the latter treatment.