What if there was a way to attend live events without being physically present there? Livestream gives you a chance to stream live events with high impact over the Internet which increases the attendance of the audience. It takes the event online that can be seen from anywhere by engaging a huge number of people altogether who can watch the event in real time. Livestream viewers can even interact with each other while experiencing the event at the same time. It helps to connect with the audiences who are not physically attending the event and get measurable results as people see the actual event themselves.
Topshop fashion show that was broadcasted on Topshop’s official website on 16th September 2012 crossed 2 million people watching the show from over 100 countries, breaking the Topshop’s previous records. Millions of viewers watched the online event of Topshop’s Summer/Spring 2012 show as the website live streamed it on Sunday. Topshop promised consumers a “customizable” livestream experience. Viewers have the access to customize the clothes and accessories and browse color of the clothes as the models walk through the ramp. It also allowed viewers to share snapshots and video clips on Facebook instantly or in real time. Facebook’s open graph technology was used so that users can automatically post their comments on Facebook or Twitter. Apart from this, live streaming also let the viewers to select makeup, apparel or accessories for delivery in six to eight weeks – just before their next collection arrive in January. This is not it; Topshop broadcasted the show immediately on demand for those who missed the live stream.
However, it has been estimated that over 200 million people were exposed to content and images from the event which has not been possible without the help of Screen-shot sharing tool. An applaud to the tool and also to the fashion bloggers and media partners who took part in hosting livestream and drove a considerable amount of views from their fan followings across the world.